For years, enterprises have faced a fundamental limitation in asset tracking: visibility often stops at the edge of the facility. Inside warehouses, hospitals, and job sites, technologies like Bluetooth Low Energy (BLE) and local gateways provide precise, cost-effective tracking. But once an asset leaves that controlled environment, organizations are forced to make a tradeoff—either lose visibility or invest in significantly more expensive GPS and cellular-enabled devices.
Today, that tradeoff is changing.
With the integration of the Hubble Network into Link Labs’ AirFinder platform, enterprises can now extend Bluetooth-based asset tracking far beyond facility walls—without the cost and complexity of GPS or cellular hardware. This innovation represents a major shift in how organizations think about scalable, cost-effective asset visibility.
Traditional BLE asset tracking systems rely on proximity. A Bluetooth tag transmits data, but it must be “heard” by a nearby reader or gateway. Historically, that meant:
This created a clear limitation for organizations managing distributed assets. Whether tracking construction tools, medical equipment, or shipping pallets, visibility gaps introduced inefficiencies, risk, and loss.
To solve this, companies often turned to GPS/cellular devices. While effective, these solutions come with tradeoffs:
The result? Many assets simply weren’t tracked because the cost didn’t justify the value.
The partnership between Link Labs and Hubble changes the equation entirely.
Hubble operates a global network of more than 90 million terrestrial Bluetooth gateways, capable of detecting BLE signals as assets move through the world. When combined with Link Labs’ AirFinder platform, this creates a seamless extension of existing infrastructure.
As described in today's press release, Bluetooth tags can now continue reporting location and sensor data even when they move beyond Link Labs gateways or mobile hubs .
In practical terms, this means:
The key innovation is simple but powerful: Bluetooth tags no longer require dedicated infrastructure everywhere they go.
One of the most compelling aspects of this solution is that it does not require organizations to overhaul their existing systems.
Link Labs customers continue to use:
The only difference is expanded coverage.
Data collected through the Hubble network feeds directly into AirFinder, providing a unified view of assets across:
This creates a continuous chain of visibility—from warehouse to job site to delivery—without operational disruption.
Perhaps the most transformative impact of this partnership is economic.
By leveraging Hubble’s network, Bluetooth tags no longer need:
This dramatically reduces both device cost and operating cost .
For organizations, this unlocks a new level of scalability:
Instead of reserving tracking for only the most critical assets, companies can now deploy tracking broadly—across tools, inventory, and consumables.
While this new model expands what’s possible with Bluetooth, it’s important to understand that it complements—not replaces—GPS/cellular solutions like the Link Labs SuperTag.
Each has an ideal use case:
In many cases, organizations will deploy a hybrid strategy, using GPS for critical assets and Bluetooth + Hubble for everything else.
The impact of this expanded visibility spans multiple industries:
Construction companies often struggle with tool loss and inefficient equipment allocation. With Bluetooth + Hubble:
Hospitals rely on mobile medical equipment that frequently moves between departments or facilities:
Supply chains demand visibility across multiple handoffs:
Service organizations manage distributed assets across wide areas:
In each of these scenarios, the ability to maintain visibility beyond a single facility creates measurable operational and financial value.
The integration of the Hubble Network into Link Labs’ platform represents more than just a feature enhancement—it signals a broader shift in the asset tracking landscape.
Enterprises no longer have to choose between:
Instead, they can achieve both scale and visibility through a layered approach.
As organizations continue to digitize operations and demand real-time insights, the ability to track assets seamlessly across environments will become a baseline expectation—not a luxury.
Asset tracking is no longer confined to the four walls of a facility or to the range .
By extending Bluetooth tracking through Hubble’s global network, Link Labs is enabling a new level of visibility that is:
This innovation allows organizations to track more assets, in more places, at a price point that delivers strong ROI—while still maintaining the option for GPS/cellular tracking where it matters most.
In a world where operational efficiency and data-driven decision-making are critical, the ability to see your assets—anywhere, anytime—changes everything.
Contact us today to learn more.