Link Labs has been exploring the use of Apple AirTag on a commercial scale.  Through this exploration, we’ve found several limitations of the AirTag as it’s designed to suit consumer needs and not B2B environments.  If you're curious for more information on how Apple AirTag stacks up against Link Labs’ AirFinder, check out this webinar on “AirTag vs. AirFinder: Selecting the Best Tracker for Enterprises”.

Below is a quick preview of what to expect during the webinar, including key differentiators between the two solutions, components of effective enterprise asset tracking solutions, tracking use cases, and more.

Apple AirTag and Link Labs AirFinder are both asset tracking solutions with very different capabilities.  Many have found the AirTag limited in its use at a commercial scale. Key differentiators include scalability, cost, distance, accuracy battery life, and the application.

Enterprise Asset Tracking and Monitoring

Regardless of industry, tracking assets enables companies to more efficiently perform daily tasks by knowing where critical materials are located at any time.  Whether enhancing efficiency, tracking work-in-process (WIP), or any other use case, asset tracking can provide that relief. 

Interest in asset tracking gained traction during Apple’s release of the AirTag product. Although it seems like a possible solution for companies looking to track their assets, the product is limited in regards to battery life, number of users, environmental monitoring, UI capabilities, and more.


Join the AirFinder Difference!

  • Innovation. Organizations can be freed up to innovate and bring more impactful products and services to market.
  • Profitability. Increased profitability provides new opportunities to innovate and improve valuation.
  • Digital Transformation. Discover competitive advantages, new revenue opportunities, improved customer relationships, and increased efficiency.


RTLS Software for Asset Tracking

Knowing the location of your asset in real-time is crucial for companies looking to be more efficient. Workplaces in any sector require tools, equipment, and people to keep things moving. Knowing the availability of these assets in real-time provides companies greater visibility right when they need it.

The AirTag is a consumer tracking system for personal items. Its real-time capabilities only work with WiFi or cellular services through an Apple product (iPhone, iPad, MacBook) or an Android device if a special Bluetooth scanner is installed. That said, the product does not come with software or hardware that provide the ultimate RTLS experience.

With AirFinder, customers receive a RTLS solution that comes with different tag options that use a blend of technology (secure network, WiFi, GPS, and Cellular) and its own software that provides tracking and monitoring information for assets located indoors, outdoors, or on-the-road. For more information on the RTLS comparison between the two products, check out this blog.

Watch this on-demand webinar on AirTag vs AirFinder for enterprise asset tracking and monitoring

Jennifer Halstead

Written by Jennifer Halstead

Jennifer Halstead, MBA, CPA brings more than 20 years financial industry experience to Link Labs. She began her career in finance within the pharmaceutical industry and has continued in both public accounting and private companies. She passed the CPA exam with the 3rd highest score in the state and completed her MBA with an accounting concentration (summa cum laude). Jennifer has worked with several software companies and has led multiple venture financing, merger and acquisitions deals. She has helped companies expand internationally and has managed the finance department of a startup to 33 consecutive quarters of growth prior to acquisition. After the acquisition, she served as the Controller of Dell Software Group’s Data Protection Division where she managed a portfolio of multiple hardware and software products to scale and achieve over triple-digit growth worldwide in 18 months. Jennifer brings a depth of finance experience to the Link Labs team.

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