With the impact that technology has already played in our lives, it can seem like it will eventually reach a plateau. However, the possibilities are endless, especially with the Internet of Things (IoT) and digital infrastructure.

Within the next couple of years, these two technologies will continue to expand and play an even bigger role. If there is one thing we know about technology, it’s that it will continue to grow, and it will continue to improve workplace processes. This progression is why thematic investing in connectivity will pay off for investors. 

What is Thematic Investing?

According to the balance, the definition of thematic investing is “when an investor focuses their efforts on predicted long-term trends instead of specific companies or industry sectors.” This strategy allows investors to freely gain capital from various industries based on how the trend affects them. There are various strategies for thematic investing, and no one strategy fits everyone equally.

Why Invest in IoT?

Most people associate the future with technological breakthroughs. It is common to watch big tech companies mention in their keynotes that “this is the future” while showcasing their latest product. The Internet of Things (IoT) is no exception. IoT Breakthrough states that investments in IoT-related software and hardware will continue to grow and reach the trillions next year. A big reason for this growth is that IoT technology can impact many different industries. Investing in IoT means investing in day-to-day life and business processes. With IoT-based solutions like real-time asset tracking, companies can take away the stress of antiquated processes and instead streamline processes with new tech.


Join the AirFinder Difference!

  • Innovation. Organizations can be freed up to innovate and bring more impactful products and services to market.
  • Profitability. Increased profitability provides new opportunities to innovate and improve valuation.
  • Digital Transformation. Discover competitive advantages, new revenue opportunities, improved customer relationships and increased efficiency.


Investing in Digital Infrastructure

Throughout the last decade, in particular, companies have made the move toward digitization. Digital infrastructure allows companies to bring physical and virtual technologies together. This transition gives them the information they need to be successful. These days, being digital is a competitive advantage.

Another theme similar to investing in digital infrastructure is automation. Automation increases productivity, efficiency, and safety.

Invest in IoT for Asset Tracking

The use of IoT and digital infrastructure will only continue to grow. If you are looking to invest in an asset tracking solution that can provide significant ROI, look no further than Link Labs AirFinder. The IoT-based solution provides real-time asset tracking without the need for expensive IT infrastructure and can give you a boost in profitability and productivity. To learn more about AirFinder, book a demo today!

Interested in Investing in IoT? Check out what Link Labs can provide.

Jennifer Halstead

Written by Jennifer Halstead

Jennifer Halstead, MBA, CPA brings more than 20 years financial industry experience to Link Labs. She began her career in finance within the pharmaceutical industry and has continued in both public accounting and private companies. She passed the CPA exam with the 3rd highest score in the state and completed her MBA with an accounting concentration (summa cum laude). Jennifer has worked with several software companies and has led multiple venture financing, merger and acquisitions deals. She has helped companies expand internationally and has managed the finance department of a startup to 33 consecutive quarters of growth prior to acquisition. After the acquisition, she served as the Controller of Dell Software Group’s Data Protection Division where she managed a portfolio of multiple hardware and software products to scale and achieve over triple-digit growth worldwide in 18 months. Jennifer brings a depth of finance experience to the Link Labs team.

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