--- title: The Importance of Data in Asset Tracking | Link Labs description: Tracking and monitoring tangible assets within a company is crucial; however, it is just as important to collect data for each item being tracked. Here’s how asset tracking systems can help. image: https://www.link-labs.com/hubfs/shutterstock_1544369012.webp --- [![link-labs-logo-radial-2](https://www.link-labs.com/hubfs/link-labs-logo-radial-2.svg "link-labs-logo-radial-2")](https://www.link-labs.com/) [![link-labs-logo-radial-2](https://www.link-labs.com/hubfs/link-labs-logo-radial-2.svg "link-labs-logo-radial-2")](https://www.link-labs.com/) ** [![Book a Demo](https://no-cache.hubspot.com/cta/default/427771/598eabc0-7dd8-4d20-87dc-95a6fe8622ab.png)](https://cta-redirect.hubspot.com/cta/redirect/427771/598eabc0-7dd8-4d20-87dc-95a6fe8622ab) ** ![](https://www.link-labs.com/hubfs/shutterstock_1544369012.webp) # The Importance of Data in Asset Tracking Published May 04, 2022 Each company has different reasons why they could benefit from implementing a system for tracking and monitoring assets. Many take the first step by implementing a [Real Time Location System (RTLS) pilot](https://www.link-labs.com/rtls-asset-tracking). But what criteria should be used to determine if the pilot is worth further exploration? The answer is data. There is a difference between using an asset tracking system to gather data and then using that data to take action. Actionable data and insights are an essential part of any organization's asset tracking strategy. Here are some ways that [Link Labs’ AirFinder](https://www.link-labs.com/iot-platform) data can help your company.   **Location Mapping** Location mapping is used to show where on a map each tag is located. Each company uploads a map of their facility or chooses an area of an outdoor map. The tag locations will show up on each map based on xyz coordinates. [**Tableau Integration**](https://www.link-labs.com/blog/how-artificial-intelligence-and-machine-learning-are-shaping-asset-tracking) This integration is not used often but is available to those who want access to it. This is an app that takes the data from a company’s database and puts it into a reporting structure. ![Indoor zone tracking and monitoring via the AirFInder RTLS system allows users to quickly visualize important asset data](https://www.link-labs.com/hs-fs/hubfs/ui%20photo.webp?width=512&name=ui%20photo.webp)**Zone Tracking** You are able to define geofences for each work zone. Set-up alerts to be notified when tagged equipment is moving from one zone to another. **Embedded Sensors** Link Labs’ SuperTags (as part of AirFinder) enable users to monitor critical data such as temperature, humidity, acceleration, and more. Through this information, users are more empowered to access data beyond just location tracking to make more informed decisions about the materials and assets they want to monitor. ---   ## **Join the AirFinder Difference!** - **Innovation. **Organizations can be freed up to innovate and bring more impactful products and services to market. - **Profitability. **Increased profitability provides new opportunities to innovate and improve valuation. - **Digital Transformation. **Discover competitive advantages, new revenue opportunities, improved customer relationships, and increased efficiency.   --- **Battery Usage** Through the AirFinder UI, users can quickly [visualize remaining battery life](https://www.link-labs.com/blog/how-battery-life-affects-outdoor-gps-asset-tracking) of asset tags. This helps ensure you never lose sight of your assets through being able to plan ahead to replace or recharge batteries. [**Inventory Management**](https://www.link-labs.com/wip-tracking-and-inventory-management) Overstocking or under stocking inventory can be a major pain point for companies. By being able to visualize how much inventory you have on hand, you can both quickly locate what you’re looking for and see if you need to order more materials. **API Integration** API is a software integration system that allows the AirFinder UI to be used within existing systems. API connects two systems together so information can be transferred between them with ease. AirFinder stores data in the tags and the tag reports the information through our patented software to provide an API call. ### **How Can Link Labs Assist You?** One of the strengths of the Link Labs’ AirFinder system is the user interface that provides easy-to-understand data. Having a visual of equipment and inventory in real-time is key to maintaining workplace operations. When critical equipment is needed, our asset tracking system will ensure that you will quickly find it. If you are looking for an RTLS solution for your operations, then AirFinder might be the right solution. Feel free to [book a demo](https://www.link-labs.com/why-choose-link-labs) and learn more. [![An important aspect of an asset tracking system is the data collected by the User Interface to make actionable decisions.](https://www.link-labs.com/hs-fs/hubfs/why%20choose%20link%20labs.webp?width=1000&name=why%20choose%20link%20labs.webp)](https://www.link-labs.com/why-choose-link-labs) Share Article: - [LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.link-labs.com%2Fblog%2Fthe-importance-of-data-in-asset-tracking&title=The%20Importance%20of%20Data%20in%20Asset%20Tracking&source=leadquizzes.com) - [Twitter](http://twitter.com/home?status=The%20Importance%20of%20Data%20in%20Asset%20Tracking+https%3A%2F%2Fwww.link-labs.com%2Fblog%2Fthe-importance-of-data-in-asset-tracking) - [Facebook](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.link-labs.com%2Fblog%2Fthe-importance-of-data-in-asset-tracking&title=The%20Importance%20of%20Data%20in%20Asset%20Tracking) ![Jennifer Halstead](https://www.link-labs.com/hubfs/Untitled%20design%20(2).png) [LinkedIn](https://www.linkedin.com/in/jennifer-halstead-925913196/) ### Written by [Jennifer Halstead](https://www.link-labs.com/blog/author/jennifer-halstead) Jennifer Halstead, MBA, CPA brings more than 20 years industry experience to Link Labs. She began her career in finance within the pharmaceutical industry and has continued in both public accounting and private companies. She passed the CPA exam with the 3rd highest score in the state and completed her MBA with an accounting concentration (summa cum laude). Jennifer has worked with several software companies and has led multiple venture financing, merger and acquisitions deals. She has helped companies expand internationally and has managed the finance department of a startup to 33 consecutive quarters of growth prior to acquisition. After the acquisition, she served as the Controller of Dell Software Group’s Data Protection Division where she managed a portfolio of multiple hardware and software products to scale and achieve over triple-digit growth worldwide in 18 months. Jennifer brings a depth of experience and leadership to the Link Labs team. ## Related Blogs Asset Tracking, BLE Asset Management Bluetooth Low Energy, Featured, Asset Tracking, supply chain, Bluetooth LE, equipment tracking, iot solutions, iot technology, Real-time location services, Asset Tracking Solutions, supply chain operations, supply chain visibility tools, end to end supply chain ## [Link Labs: 12 Years of Innovation in Tracking and Logistics](https://www.link-labs.com/blog/link-labs-12-years-of-innovation-in-tracking-and-logistics) [Read](https://www.link-labs.com/blog/link-labs-12-years-of-innovation-in-tracking-and-logistics) Asset Tracking, BLE Asset Management Bluetooth Low Energy, Asset Tracking, supply chain, Bluetooth LE, equipment tracking, iot solutions, iot technology, Real-time location services, Asset Tracking Solutions, supply chain operations, supply chain visibility tools, end to end supply chain ## [National Supply Chain Day: How Link Labs Is Transforming Visibility from Warehouse to World](https://www.link-labs.com/blog/national-supply-chain-day-how-link-labs-is-transforming-visibility-from-warehouse-to-world) [Read](https://www.link-labs.com/blog/national-supply-chain-day-how-link-labs-is-transforming-visibility-from-warehouse-to-world) Asset Tracking, BLE Asset Management Bluetooth Low Energy, Asset Tracking, Bluetooth LE, equipment tracking, iot solutions, iot technology, Real-time location services, Healthcare Asset Tracking, Healthcare RTLS, Healthcare Logistics, Asset Tracking Solutions ## [Never Lose Track of Medical Equipment Again](https://www.link-labs.com/blog/never-lose-track-of-medical-equipment) [Read](https://www.link-labs.com/blog/never-lose-track-of-medical-equipment) Subscribe to Link Labs' blog weekly update! 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