The global asset tracking market has seen significant growth since its development. By 2027, The market is expected to be valued at a staggering $60.7 billion, which indicates a 17.1% compound annual growth rate (CAGR). The IoT-supported segment of the market specifically, will account for 90% of the connected enterprise and industrial solutions.

There are numerous companies competing in the asset tracking space. Each company offers different products with unique features, claiming to be superior to their competitors. An individual who does not know the industry may see most asset tracking solutions as similar. Although the core functionality of tracking solutions are the same, there are differentiators between providers that make others stand above the rest.

So, what exactly gives Link Labs a competitive edge in the market?

Key Differentiators of Link Labs’ Asset Tracking Solution

Since Link Labs’ inception, we have been continuously improving and expanding our product offering to provide even more value for our customers! Our goal is to offer the best asset tracking product on the market at the best price. Below are some ways that we stand out from other options.


The first difference one can notice will be in the cost of the product. AirFinder is an inexpensive product compared to competitors. Our product is priced under $50 while similar products can be priced at $100 or more! Companies that choose to implement AirFinder see an immediate benefit as a result of the low price.


Better Accuracy

AirFinder has the ability to track assets with meter level accuracy, without compromising on battery life. Through patented technology, Link Labs has pioneered its Xtreme Low Energy (XLE®) solution that enables users to have the accuracy they need.


Join the AirFinder Difference!

  • Innovation. Organizations can be freed up to innovate and bring more impactful products and services to market.
  • Profitability. Increased profitability provides new opportunities to innovate and improve valuation.
  • Digital Transformation. Discover competitive advantages, new revenue opportunities, improved customer relationships, and increased efficiency.


Battery Life

Longevity of asset trackers can be a costly expense over time. The average battery life of similar asset trackers is 3 years. However, AirFinder battery life lasts between 3 and 7 years. The duration of the battery is dependent on how often you want to receive updates. So, if you only want to receive an update once a day on the location of your asset, you can expect the battery to last 7 years from AirFinder. Receiving updates from other asset trackers once a day will allow for a battery life of 3 years. It is possible to receive as many updates as one needs during a day, but note that more updates will reduce battery life faster.

The reason Link Labs' battery can last so much longer than competitors is because of their breathtaking form of Bluetooth. Our engineers were able to create an upgraded version of Bluetooth low energy (LE) which they named Bluetooth Xtreme Low Energy (XLE®). XLE® exposes consumers to 400% more battery life than comparable asset tracking solutions.

Network Options

AirFinder is Wifi independent and transmits data using the cloud. It does this with a standalone IoT network. Our network does not require cellular data either which aids in the low cost of the product. Alternatively, users looking to track assets indoors, outdoors, and on-the-road, can choose connectivity priority between the AirFinder network, WiFi, Cellular ID, and GPS.

The Minds behind Link Labs

Our dedicated group of engineers originated at John Hopkins University and now they are continuously improving Link Labs solutions to stay ahead of the competition. In total, Link Labs has developed nearly 30 patents since its inception. 

The cost, accuracy, battery life, and network are just the beginning of what sets Link Labs apart. To learn more, book a demo today.

Why choose Link Labs for asset tracking and monitoring?

Jennifer Halstead

Written by Jennifer Halstead

Jennifer Halstead, MBA, CPA brings more than 20 years financial industry experience to Link Labs. She began her career in finance within the pharmaceutical industry and has continued in both public accounting and private companies. She passed the CPA exam with the 3rd highest score in the state and completed her MBA with an accounting concentration (summa cum laude). Jennifer has worked with several software companies and has led multiple venture financing, merger and acquisitions deals. She has helped companies expand internationally and has managed the finance department of a startup to 33 consecutive quarters of growth prior to acquisition. After the acquisition, she served as the Controller of Dell Software Group’s Data Protection Division where she managed a portfolio of multiple hardware and software products to scale and achieve over triple-digit growth worldwide in 18 months. Jennifer brings a depth of finance experience to the Link Labs team.

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