Supply chain visibility is vital to the success of your organization's operations. Effective supply chain tracking has the ability to help your business reduce costs, improve quality, increase customer satisfaction, and much more. However, there are many challenges and supply chain issues that are associated with the management of the supply chain. In this article, we will examine some of the key elements of the supply chain, some of the issues that companies face when managing their supply chains, and how Link Labs can enhance your company's operations by providing supply chain visibility.

The Importance of Supply Chain Visibility

Having supply chain visibility is critical for your business to remain competitive and profitable. As previously stated, an effective end-to-end supply chain management system can help your company reduce costs, improve quality, and increase customer satisfaction. By optimizing the supply chain through supply chain visibility, your company can achieve a competitive advantage by delivering assets to customers faster, at a lower cost, and with higher quality than competitors. 

One of the key benefits of effective supply chain tracking is cost reduction. By streamlining the supply chain, your company can reduce operational costs, which can lead to increased profits. For example, by optimizing your inventory levels and reducing waste, you can reduce storage costs and improve cash flow. An effective supply chain management software will also improve overall product quality. By implementing quality control measures throughout the supply chain, your company can ensure that the products you deliver to customers meet all the specifications required. Ultimately, this can lead to increased customer satisfaction and loyalty.

Another benefit of effective supply chain visibility software is improved customer service. By delivering products to customers more efficiently, your company can enhance customer experience which can also lead to an increase in customer loyalty and repeat business.


Increase Your ROI by Investing in AirFinder Everywhere

  • Loss Prevention. Reduce the amount of loss that occurs during the supply chain process
  • Location Coverage. AirFinder Everywhere uses a combination of GPS, Cellular, and WiFi to determine location everywhere
  • Security Alerts. Know when a delay in shipment has occurred so the problem
    can be addressed immediately.


Components of the Supply Chain

Supply chain visibility is important for all aspects of the supply chain. In order for your company to ensure an efficient supply chain, it is important for your company to consider each individual step of the supply chain. The supply chain consists of four main components: procurement, production, transportation, and distribution.


Procurement is the process of acquiring goods or services from external suppliers. It involves identifying suppliers, negotiating contracts, and managing relationships with suppliers. Effective procurement can help your company reduce costs and ensure the quality and availability of raw materials.


Production involves the transformation of raw materials into finished goods. An effective production management strategy can help companies reduce costs, improve quality, and increase efficiency.


Transportation involves the movement of goods from the supplier to the end-user. Effective transportation management can help companies reduce transportation costs, improve delivery times, and increase customer satisfaction.


Distribution involves the storage and delivery of finished products to the end-user. Effective distribution management can help your company reduce costs, improve delivery times, and increase customer satisfaction.

Issues Facing Supply Chain Management

There are various issues that can arise in each component of the supply chain. Ultimately, these issues can lead to disruptions and delays in the delivery of assets to your customers. Some of the common issues are:

  • Demand Forecasting

Accurate demand forecasting is crucial for supply chain planning. If demand is underestimated, there may be shortages, and if it is overestimated, there may be excess inventory.

  • Inventory Management 

Maintaining optimal inventory levels is essential for ensuring timely delivery of goods. With the help of an inventory management solution, managers can track their inventory in real time, allowing them to quickly identify stockouts or overstocks and take corrective action.

  • Supplier Management 

Managing supplier relationships is critical for ensuring that issues such as quality problems, capacity constraints, and delivery delays are being properly addressed. Through the use of location technology, your company will have the ability to automate and streamline supplier management processes such as procurement, order management, and supplier performance tracking to remain ahead of any issues that may arise.

  • Transportation and Logistics 

Transportation and logistics are key components of the supply chain. Having an efficient logistics and supply chain management process ensures that your products are being delivered to customers on time. This is crucial for your business because delays can result in lost sales, dissatisfied customers, and decreased profitability.

  • Regulatory Compliance 

Compliance with regulations and laws governing the supply chain is essential. Failure to comply can result in fines, legal action, and damage to your company's reputation.

  • Risk Management

Supply chain disruptions can arise from natural disasters, geopolitical events, or other unforeseen circumstances. Risk management strategies such as contingency planning and diversification of suppliers can help mitigate these risks.

Managing a supply chain requires a comprehensive approach that takes into account all of these issues and more. Having a robust and agile supply chain can help your company respond quickly to changing market conditions and maintain a competitive advantage. But how do you build a robust and agile supply chain?

Link Labs Supply Chain Visibility Solution

Through the implementation of Link Labs supply chain visibility tools, your company will be prepared to address any issue that may arise at any stage of the supply chain. Our asset tracking solution provides real-time supply chain visibility and data insights into the movement of your assets across the supply chain. Here are a few of the many ways that Link Labs asset tracking solution can help your logistics operations.

  • Improving Inventory Management 

Our asset tracking solution can provide accurate and real-time data on inventory levels, allowing your company to optimize inventory levels and avoid stockouts or excess inventory.

  • Enhancing Supply Chain Efficiency 

Our asset tracking solution can track the movement of goods and assets across the supply chain, enabling your company to identify bottlenecks and inefficiencies and make data-driven decisions to improve the flow of goods.

  • Increasing Supply Chain Visibility

Our asset tracking solution can provide real-time visibility into the location, status, and condition of assets and goods, allowing your company to respond quickly to disruptions and delays in the supply chain.

  • Reducing Theft and Loss

Our asset tracking solution can help prevent theft and loss of assets by providing real-time alerts and notifications when assets are moved outside of designated areas or when there is unauthorized access to assets.

  • Ensuring Compliance

Our asset tracking solution can help your company remain compliant with regulations and standards by providing accurate data on the movement and condition of goods and assets.

  • Enhancing Customer Satisfaction

Our asset tracking solution can help companies improve customer satisfaction by providing real-time tracking information and updates, enabling customers to track the progress of their orders and receive timely delivery.

Your Supply Chain Issues Can Get Better!

Wondering how to fix supply chain issues? With the implementation of Link Labs’ AirFinder Everywhere solution, your supply chain issues will be erased. By installing Link Labs' IoT sensors on your assets, your company can track movement, temperature, and other conditions in real-time, providing greater visibility and control over your supply chain. Our solution can also help your business optimize your supply chain operations by providing data analytics tools that can help identify inefficiencies and areas for improvement. For example, Link Labs' software can analyze transportation routes and suggest more efficient ones based on traffic patterns and other factors.

Link Labs' IoT connectivity solutions can help supply chains become more efficient, transparent, and responsive to customer needs, which can ultimately lead to greater profitability and success. If you want to learn more about how Link Labs can help with your supply chain optimization, visit our website and book a demo today.Curious how Link Labs technology is enhancing supply chain operations?

Written by Carson W. Garner

Carson W. Garner is a proactive business development and marketing professional with the goal of turning opportunities into sales. At Link Labs, Carson is heavily involved with project management, sales, customer success, and he hosts Link Labs' podcast Get Linked. Holding a Bachelor of Business Administration Degree in Marketing, Carson brings creativity, vision, organization, and dedication to the Link Labs team.

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