You’ve probably heard the phrase “work smarter not harder.” This phrase is not used to encourage laziness, but to encourage optimizing your time. Simplifying your daily process, especially in the logistics industry, saves companies both time and money. When companies make adjustments to make their lives easier, they are setting themselves up for success. After all, in business, time is money. If you are wasting time doing something that can be automated, you’re losing out on everything else that could’ve been done during that time. This is why many companies have started implementing automation in various areas of their supply chain. 


Increase Your ROI by Investing in AirFinder Everywhere

  • Loss Prevention. Reduce the amount of loss that occurs during the supply chain process
  • Location Coverage. AirFinder Everywhere uses a combination of GPS, Cellular, and WiFi to determine location everywhere
  • Security Alerts. Know when a delay in shipment has occurred so the problem
    can be addressed immediately.


If you’re involved in the logistics operations of your company, you’re probably aware of the role telematics plays in supply chain management. Telematics is a way companies have started to automate portions of their supply chain processes. Through telematics, companies have been able to better manage fuel consumption among other things. While telematics has been helpful for fleet managers, it’s left a few gaps that need to be filled in. Logistics tracking is one solution that has been created to fill in those gaps.

What Are Logistics Tracking Devices?

Logistics tracking devices represent a pivotal advancement in modern supply chain management, revolutionizing the way goods are monitored and managed throughout the journey from production to consumption. These devices encompass a range of technologies designed to provide real-time visibility into the location, status, and condition of shipments. These tracking devices differ from telematics because they are not power-reliant. Telematics can only provide information about the truck when it’s powered on. A logistics tracking system goes above and beyond since it’s an independent system. A tag can be attached to any asset whether it's powered on or unpowered. This includes trailers, pallets, and cargo. There is no one solution better than another. In fact, it’s recommended to integrate both to truly maximize efficiency.

Ways Logistics Tracking Simplifies Supply Chain Operations

The integration of supply chain management software offers a myriad of benefits that simplify the entire process. One of the most significant advantages is the provision of real-time visibility. These devices furnish live updates on the location and status of assets in transit, empowering companies to proactively address potential delays and make necessary adjustments. This also ensures stakeholders have access to accurate, up-to-date information, ultimately reducing uncertainties and heightening customer satisfaction.

Logistics tracking devices also contribute significantly to security efforts by enabling real-time monitoring of assets, acting both as deterrents and providing valuable data in the event of theft or unauthorized access. These devices are able to provide this level of security through geofencing and alerts. In the event of a security breach, these devices facilitate swift recovery efforts and provide valuable data for investigations. This robust security layer not only protects high-value shipments but also instills confidence in stakeholders.

Beyond the more immediate benefits, the data collected by logistics tracking devices is a goldmine of insights, and through data analytics, companies can uncover trends, patterns, and inefficiencies within their supply chain. This wealth of information empowers data-driven decision-making, enabling fleet managers to implement targeted improvements and optimizations. Logistics tracking devices also play a pivotal role in meeting regulatory requirements and industry standards, providing a verifiable record of the movement and condition of goods. The data generated by these devices drives continuous process improvement, identifying areas for enhancement and enabling targeted optimizations. 

How Maximize the Benefits of Logistics Trailer Software

Comprehensive Training and Familiarization.

When employees receive thorough instruction on the system's functionalities, they gain the confidence and competence to utilize it effectively. Understanding features, interpreting data, and troubleshooting issues equips them to make informed decisions based on data in real time. This knowledge empowers staff to proactively address delays and enhance overall operational efficiency. Additionally, ongoing training ensures that employees remain proficient and updated on any system enhancements. This proficiency fosters a culture of efficiency and responsiveness, leading to a more agile and competitive supply chain operation.

Utilize Geofencing for Boundary Management.

This technology allows fleet managers to define virtual boundaries on digital maps, enabling automatic alerts of when trailers enter or exit specific geographic areas. This feature is invaluable for monitoring deliveries, ensuring compliance with designated routes, and swiftly identifying any deviations from planned itineraries. By utilizing geofencing, companies can enhance security measures, reduce the risk of unauthorized detours, and bolster overall operational control. The precision and automation provided by geofencing not only improve the efficiency of logistics operations but also lead to cost savings through reduced fuel consumption and transit times.

Optimize Route Planning and Dispatch.

By harnessing real-time data and historical insights, fleet managers can fine-tune transportation routes to minimize transit times and reduce fuel consumption. This leads to substantial cost savings while diminishing the environmental footprint of transportation operations. Additionally, the system enables companies to dynamically adjust routes based on variables like traffic patterns and weather conditions. The result is a more agile and responsive supply chain, capable of swiftly adapting to unforeseen circumstances. Furthermore, with optimized route planning, companies can allocate resources more effectively, ensuring that trailers are utilized to their fullest potential. This prevents overloading certain trailers while others remain underutilized, ultimately leading to a more balanced and efficient operation.

Regular Maintenance and Diagnostics.

Leverage the system's capabilities to monitor the health and performance of your trailers so you can proactively address potential issues before they escalate. Tracking parameters such as engine diagnostics, tire pressure, and overall condition allows for timely servicing and preventative measures. This not only prolongs the lifespan of assets but also minimizes the risk of unexpected breakdowns and costly repairs. With routine maintenance checks, companies can ensure that all components of the tracking system are functioning optimally, guaranteeing accurate and reliable data. By upholding a culture of regular maintenance, companies can also uphold the integrity and efficiency of their trailer fleet, leading to uninterrupted operations and heightened customer satisfaction.

Data Analysis for Process Improvement.

By examining the wealth of the data generated by these systems, companies can uncover valuable insights into their operational performance. Metrics such as transit times, stop durations, and idle periods offer a comprehensive view of the supply chain's efficiency. This information empowers fleet managers to make informed decisions regarding resource allocation, route adjustments, and overall fleet management strategies. Moreover, identifying trends and areas for improvement through data analysis enables companies to implement targeted optimizations. This iterative process leads to a more agile and responsive supply chain, capable of adapting to evolving demands and market conditions. By adopting a data-driven approach, companies not only streamline their operations but also drive continuous improvement, ultimately enhancing their competitive edge in the market.

Enhance Security Measures.

The ability to monitor the precise location and status of trailers in real time acts as a powerful deterrent against theft and unauthorized access. In the unfortunate event of a security breach, the tracking data provides location information for swift recovery efforts and potential legal action. This comprehensive security strategy not only safeguards valuable assets but also instills confidence in stakeholders, including customers and partners.

Integration with Other Systems.

Integration with other systems is a pivotal strategy for companies aiming to extract maximum benefits from a trailer tracking system. This seamless connection allows for a unified view of operations, eliminating data silos and streamlining workflows. By integrating the tracking system with a telematics system, companies gain a holistic understanding of both their trailers and the vehicles transporting them. This integrated approach not only improves operational efficiency but also drives cost savings through reduced fuel consumption and optimized resource allocation. 

Which Logistics Tracking Device Should You Use?

There are several types of tracking devices to choose from, each tailored to specific tracking needs. GPS trackers stand at the forefront of logistics technology. Leveraging the Global Positioning System, they enable companies to monitor the precise location of their assets anywhere on the planet. This technology empowers companies to track vehicles, containers, and even individual packages, ensuring timely deliveries and optimizing routes for maximum efficiency. With the ability to transmit data in real time, GPS trackers offer a dynamic view of the supply chain, allowing for rapid decision-making and responsive problem-solving. RFID tags, on the other hand, utilize radio frequency identification to uniquely label and track items. These tags contain electronic information that can be wirelessly scanned by RFID readers. Particularly valuable in inventory management, RFID technology provides instantaneous visibility into the movement of products. This leads to improved accuracy in stock levels, reduces the risk of overstocking or stockouts, and ultimately enhances customer satisfaction through timely deliveries. Barcode scanners serve as the workhorses of logistics asset management. They rely on optical scanning to read barcodes affixed to products, packages, or containers. This process enables the rapid capture of critical information, including product details, serial numbers, and destination codes. Barcode technology is widely employed in warehouses, distribution centers, and retail environments, where it streamlines operations, minimizes errors, and expedites the fulfillment process.

Above these technologies, AirFinder Everywhere stands out as the premier logistics tracking device for several compelling reasons. Firstly, its cutting-edge technology harnesses a combination of GPS, cellular identification, and WiFi sniffing to ensure precise location tracking in a variety of environments. This capability provides unparalleled accuracy, allowing companies to monitor assets both indoors and outdoors with exceptional precision. Additionally, AirFinder Everywhere boasts a user-friendly interface and seamless integration capabilities, making it easy to incorporate into existing telematics systems. Its long-lasting battery life and robust durability further enhance its reliability in demanding operational environments. AirFinder's advanced analytics and reporting features empower businesses with valuable insights, enabling data-driven decision-making for optimal supply chain management. With its comprehensive range of capabilities, AirFinder Everywhere sets the industry standard for efficient logistics tracking.

Are You Ready to Simplify Your Supply Chain Operations?

The integration of a logistics tracking device is not merely a technological enhancement; it is a strategic imperative for companies navigating today's complex supply chain landscape. As we look to the future, it is evident that logistics tracking technology will continue to evolve. Companies can navigate the complexities of supply chain operations with unprecedented precision and efficiency. With logistics tracking devices as their allies, companies can not only meet the demands of today's competitive market but also lay the foundation for a resilient, responsive, and future-ready supply chain ecosystem. Embracing these technologies is not just a choice; it is an imperative for businesses aiming not only to survive but thrive in the dynamic world of modern logistics. To discover more about our solution, book a demo with our team!

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Written by Emily Saldivar

Emily Saldivar is a Marketing Specialist for Link Labs and has been with the company since 2020. She has a background in content writing and is furthering the Link Labs mission through social media and other platforms.

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