At Link Labs we’ve helped dozens of companies, large and small, create, launch and scale their IoT products. This includes safety critical systems like, Stanley, Black, and Decker’s Shelter Lock control system and large scale, distributed Smart Meter systems.

Here are a few of the important lessons that may not be so obvious to teams just starting out on the journey to create IoT products.

1. Don’t optimize for cost in your prototype, build as fast as you can.

Cost is a very important driver in almost all IoT projects. Often the business case for an IoT product hinges on the total system cost as it relates to incremental revenue or cost savings generated by the system. However, optimizing hardware and connectivity for cost is a difficult and time consuming effort on its own. Often teams are forced by management to come to the table during even ideation with solutions where the costs are highly constrained.

A better approach is to build “minimum viable” prototypes to help flesh out the business case, and spend time thereafter building a roadmap to cost reduction. There is a tremendous amount of learning that will happen once real IoT products get in front of customers and the sales team. This feedback will be invaluable in shaping the release product. Anything you do to delay or complicate getting to this feedback cycle will slow getting the product to market. However, be sure to at least consider the special problems introduced when IoT systems scale.

2. There is no IoT Platform that will completely work for your application.

IoT Platforms generally solve a piece of the problem, like ingesting data, transforming it, storing it, etc. If your product is so common or generic that there is an off the shelf application stack ready to go, it might not be a big success anyways. Back to #1, create some basic and simple applications to start, and build from there. There are likely dozens of factors that you didn’t consider like: provisioning, blacklisting, alerting, dashboards, etc. that will come out as your develop your prototype.

Someone is going to have to write “real software” to add the application logic you’re looking for, time spent looking for the perfect platform might be wasted. The development team you select will probably have strong preferences of their own. That said, there are some good design criteria to consider around scalability and extensibility.

3. Putting electronics in boxes is harder and more expensive than you think.

Industrial design, designing for manufacturability, and design for testing are whole disciplines unto themselves. For enterprise and consumer physical products, the enclosure matters to the perception of the product inside. If you leave the industrial design until the end of a project, it will show. While we don’t recommend waiting until you have an injection molded beauty ready to get going in the prototype stage, don’t delay getting that part of your team squared away.

Also, certification like UL and FCC can create heartache late in the game, if you’re not careful. Be sure to work with a team that understands the rules, so that compliance testing is just a check in the box, and not a costly surprise at the 11th hour.

4. No, you can’t use WiFi.

Many customers start out assuming that they can use the WiFi network inside the enterprise or industrial setting to backhaul their IoT data. Think again. Most IT teams have a zero tolerance policy of IoT devices connecting to their infrastructure for security reasons. As if that’s not bad enough, just getting the device provisioned on the network is a real challenge.

Instead, look at low cost cellular, like LTE-M1 or LPWA technologies like Symphony Link, which can connect to battery powered devices at very low costs.

5. Don’t assume your in-house engineering team knows best.

This can be a tough one for some teams, but we have found that even large, public company OEMs do not have an experienced, cross functional team covering every discipline of the IoT ready to put on new product or solution innovation. Be wary that your team always knows the best way to solve technical problems. The one thing you do know best is your business and how you go to market. These matter much more in IoT than many teams realize.

Link Labs helps teams build, deploy, and scale Internet of Things products for industrial and enterprise customers. If you’re interested in learning more, please get in touch.

Jennifer Halstead

Written by Jennifer Halstead

Jennifer Halstead, MBA, CPA brings more than 20 years financial industry experience to Link Labs. She began her career in finance within the pharmaceutical industry and has continued in both public accounting and private companies. She passed the CPA exam with the 3rd highest score in the state and completed her MBA with an accounting concentration (summa cum laude). Jennifer has worked with several software companies and has led multiple venture financing, merger and acquisitions deals. She has helped companies expand internationally and has managed the finance department of a startup to 33 consecutive quarters of growth prior to acquisition. After the acquisition, she served as the Controller of Dell Software Group’s Data Protection Division where she managed a portfolio of multiple hardware and software products to scale and achieve over triple-digit growth worldwide in 18 months. Jennifer brings a depth of finance experience to the Link Labs team.

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