Trailer tracking has become an essential tool in modern fleet management, allowing companies to monitor and manage their trailers and other portable assets with precision. Customization plays a crucial role in enhancing the effectiveness of trailer tracking systems, ensuring that they are tailored to the specific needs of any given company, allowing for better planning, preparation, and process optimization. In this blog, we’ll explore the various aspects of trailer tracking customization and its importance in fleet management.


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The Importance of Trailer Tracking in Preparing for the Unexpected

Trailer tracking involves the use of technology to monitor the location, status, and movement of trailers in real time. It provides fleet managers with valuable data that can be used to improve operational efficiency and asset security. The benefits of trailer tracking include improved asset visibility, enhanced security measures, and optimized fleet operations. There are several types of tracking technologies available, including GPS, RFID, and BLE, each offering its own set of features and advantages.

Trailer tracking helps you plan for the unexpected by providing extended visibility across every stage of your logistics operations. Whether a trailer is waiting in the yard, currently on the road, or lingering at its end destination, a trailer tracker can provide insights into where your operations excel and where they can be improved. This proactive improvement allows you to be prepared for the unexpected, and when the unexpected does happen, the data provided by these systems will help give you the information you need to resolve the disruption as efficiently as possible. These benefits only grow more profound when you choose to utilize a trailer tracking system with advanced customization features.

How Customized Trailer Tracking Provides Greater Benefits

Customization is essential in trailer tracking to ensure that the system meets the specific needs of the fleet. By tailoring tracking systems to specific requirements, companies can ensure that the trailer tracking solution that they’re working with is primed to address their specific needs with consideration to the unique challenges they face and processes they instill.

Customizing trailer tracking systems offers several benefits, including improved asset visibility, which allows companies to track the location and status of their trailers at all times. Enhanced security measures, such as geofencing and tamper detection, can help prevent theft and unauthorized use of trailers. Additionally, customization can lead to optimized fleet operations, reducing costs and improving efficiency. While these benefits can occur even with an off-the-shelf solution, companies that pursue customized solutions will see greater, more consistent returns on their investment. Instead of adapting around the solution, the solution instead adapts around the company.

The Best Trailer Tracking Customization Options

Customized trailer tracking systems offer a range of features designed to meet the unique needs of each fleet. These include real-time tracking, which provides up-to-date information on the location and status of trailers, geofencing capabilities, which allow companies to create virtual boundaries around specific areas, and advanced reporting functionalities, which provide detailed insights into fleet performance and utilization.

Selecting the best customization options for your fleet requires careful consideration of your fleet's unique needs.  There are several factors that need to be taken into account, including industry-specific requirements, the size and scope of your fleet, and budget considerations. Companies should also consider the compatibility of the tracking system with existing systems and the ease of integration. Fleet managers should consult with experts and conduct thorough research to identify the most suitable customization options. Choosing the right options ensures that the customization aligns with long-term fleet success.

Some popular customization options for trailer tracking systems include:

Real-Time Tracking

Real-time tracking technology allows fleet managers to monitor trailers and assets in real time. This feature provides instant visibility into trailer locations, enabling quick response to any issues or delays while enhancing fleet responsiveness and improving operational efficiency. While this is a standard feature of trailer tracking systems, the particulars of how this feature functions can often be customized to fit your business’s visibility requirements.

One way to personalize real-time tracking capabilities is to customize the reporting frequency of tracking devices. By adjusting the reporting frequency, fleet managers can balance the need for real-time updates with the impact on battery life and data usage. Customizing reporting frequency allows fleet managers to tailor tracking systems to meet specific operational needs in accordance with how often assets are expected to move or whether continuous updates are relevant at any given time.

Another area where you can customize your trailer tracking’s real-time tracking capabilities lies within the realm of tracking accuracy. This can be achieved by selecting a solution that allows you to vacillate between a selection of advanced location technologies, such as our own array of GPS, WiFi sniffing, and cellular. This selection ensures that you have the accuracy you need when you need it and that you can preserve your batteries when you don’t. It also allows you to switch between location technologies depending on the environment your asset is passing through, allowing you to maintain visibility even in areas where GPS might not be the most reliable.

Geofencing Capabilities

Geofencing in trailer tracking involves setting virtual boundaries around specific geographic areas. This feature allows fleet managers to receive alerts when trailers enter or exit these predefined areas, enhancing security by providing instant notifications of unauthorized movements. This is also a feature that is inherently a customization feature: digital boundaries are established by you according to how you segment your area of operation. You choose when and how to monitor the areas that you’re monitoring. Fleet managers can customize geofencing parameters based on their specific needs, such as the size and shape of the geofenced area, the time of day when the geofence is active, and the actions that trigger a notification. This allows for the creation of a tailored system that can meet unique requirements and improve overall fleet management.

Notifications are a critical component of geofencing capabilities, and they are also inherently ruled by customization. By customizing notification settings, fleet managers can choose to receive real-time alerts when a trailer enters or exits a geofenced area. For some zones, it might benefit you to receive these entrance/exit alerts in order to add an extra layer of security and mitigate loss or theft. For others, it might be enough to simply be able to check that an asset is within a zone when it’s needed with no real need for alerts. At the end of the day, it’s about what helps you streamline your processes and make the most of your custom trailer tracking solution.

Advanced Reporting Functionalities

Advanced reporting features in trailer tracking systems offer detailed insights into fleet performance. These reports can include information on trailer utilization, fuel consumption, and maintenance schedules. Advanced reporting helps fleet managers make informed decisions to optimize fleet operations, but that doesn't mean that all fleet managers will have the same questions about their processes that they want answered or want them answered in the same way. That’s where the customization aspect comes in.

With a custom trailer tracking solution, users are able to choose from a variety of report formats depending on whether they require detailed analytics or high-level summaries. Customizable report formats ensure that fleet managers receive the information they need in a format that is easy to understand and analyze, with a variety of options for improved visualization and data synthesis.

Customized reporting capabilities also enable fleet managers to conduct more in-depth data analysis in accordance with their specific business goals and metrics of success. By customizing reports to focus on specific KPIs or other metrics, fleet managers can identify trends, patterns, and anomalies that may require further investigation. This enhanced data analysis can lead to more informed decision-making and improved overall fleet performance, as well as providing an accurate way to measure progress toward long-term business goals.

Customizable Alerts and Notifications

Customizable alerts and notifications provide real-time updates on trailer status and any number of conditions based on custom specifications. Fleet managers can customize alerts based on specific events, such as unauthorized trailer movement, excessive idle time, or maintenance reminders. Customizable alerts improve response times and enhance overall fleet security, as well as streamlining daily operational processes by ensuring that fleet managers receive only the most relevant and important information.

One of the most important aspects of customizing alerts is the ability to receive real-time updates about trailer movement and condition. Real-time alerts can help fleet managers respond quickly to unauthorized movement or other issues, minimizing the risk of theft or damage to trailers. When you know that the unexpected has happened as soon as it happens, you are able to address the problem quickly to avoid escalation and get your daily operations back on track.

Another key feature of customizable alerts is the ability to set specific triggers for when alerts should be sent. For example, fleet managers can set alerts to be triggered when trailers enter or exit specific geographic areas, such as customer sites or high-risk areas, as we discussed with geofencing. They can also receive alerts when assets fall out of given temperature ranges or experience shock, helping to preserve cargo and maintain a reputation for quality service. This level of customization ensures that fleet managers receive alerts that are directly relevant to their operations.

Integration with Other Systems

Integrating trailer tracking with other systems, such as telematics systems, fleet management software, or ERP systems, streamlines operations. Integration allows for seamless data sharing between systems, improving data accuracy and efficiency. This is inherently a form of customization, as your combination of solutions will shape the outcome of your integration and how the resultant data is both collected and used. 

The specific benefits and insights provided by this form of customization will vary widely depending on what systems you’re integrating your trailer tracking solution with. The most common integration is, however, telematics and trailer tracking, since telematics systems are industry standard and required by law for driver and truck monitoring and reporting purposes. With this integration, you can expand visibility to your trailer to know easily what truck was attached for what trailer and what driver was responsible for what cargo at any given time. All you have to do is look it up in the integrated system! With customized integration options, it really is that simple.

Start Customizing Your Trailer Tracking Solution Today

Customization plays a crucial role in enhancing the effectiveness of trailer tracking systems and the competitiveness of the companies who use them for their logistics operations and beyond. By taking the time to select and implement a trailer tracking system that can be adapted to specific needs, companies can improve asset visibility, enhance security measures, optimize fleet operations, and much more. With the right customization features and considerations, companies can achieve long-term success in fleet management.

Here at Link Labs, we emphasize the importance of a solution built to fit your needs. This is why we offer a solution that can operate with a wide array of tags, location technologies, sensors, and integrations, allowing us to help you build a custom solution that can help you both deal with current challenges and prepare for the unexpected. No two AirFinder system deployments look exactly the same, as we take the time to understand your company and your needs so we can deliver an affordable solution that meets your specifications, all with the potential to change and expand in the future. Book a demo today to find out about what a custom trailer tracking solution might look like for you.

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Written by Makenna Dudley

Makenna Dudley is a Marketing Associate for Link Labs, with practical experience in written communications, media writing, and additional forms of content creation. She has a bachelor's degree in Mass Communication.

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