Maintaining visibility over your assets is paramount to staying competitive and driving growth. Asset tracking has emerged as a game-changing technology on this front, offering companies unprecedented insights into the location, status, and utilization of their assets across various operational domains. Asset tracking has reshaped the way companies manage their resources and optimize their operations, leading to new levels of success. Let’s discover the transformative potential of asset tracking and its role in shaping your company's future.


Increase Your ROI by Investing in AirFinder Everywhere

  • Loss Prevention. Reduce the amount of loss that occurs during the supply chain process
  • Location Coverage. AirFinder Everywhere uses a combination of GPS, Cellular, and WiFi to determine location everywhere
  • Security Alerts. Know when a delay in shipment has occurred so the problem
    can be addressed immediately.


Challenges You’ll Face Without an Asset Tracking System

Limited Asset Security

Fleet managers grapple with multifaceted challenges when faced with limited asset security due to the absence of an asset tracking system. One of the foremost difficulties revolves around the vulnerability of fleet assets to theft and unauthorized use. Without real-time monitoring and tracking capabilities, trailers and loaded cargo become easy targets for criminals, leading to potential financial losses and operational disruptions. The lack of visibility into asset locations exacerbates the challenge of asset recovery in case of theft or misplacement, prolonging downtime and impeding business continuity. Inefficient asset security measures contribute to increased downtime and maintenance costs as fleet managers allocate resources to address security breaches and asset recovery efforts. The uncertainty surrounding asset whereabouts can disrupt fleet scheduling and route planning, leading to delays, missed opportunities, and decreased customer satisfaction. The absence of real-time monitoring and tracking capabilities undermines the safety, compliance, and profitability of fleet operations. 

Ineffective Inventory Management

The absence of real-time visibility into inventory levels, locations, and movements exacerbates the complexity of managing trailers and valuable fleet assets. One of the primary obstacles faced is the inability to accurately track inventory levels, leading to stockouts, excess inventory, and inefficient warehouse operations. Without timely insights into inventory usage and replenishment needs, fleet managers struggle to maintain optimal inventory levels, resulting in increased carrying costs, decreased storage space, and operational inefficiencies. Furthermore, the lack of an asset tracking system hampers fleet managers' ability to accurately forecast demand and plan inventory replenishment. With fluctuating demand and dynamic supply chains, the inability to anticipate inventory needs can lead to delayed deliveries. The lack of visibility into inventory locations makes it difficult to locate specific items when they’re needed, leading to delays in fulfilling orders and increased labor costs associated with manual searching and inventory reconciliation. A lack of asset visibility makes it challenging for fleet managers to identify and address discrepancies in inventory counts, leading to financial losses and operational disruptions. 

Difficulty in Resolving Problems

One of the most prominent problems fleet managers face is the lack of real-time visibility into operational inefficiencies, making it difficult to identify and address process issues promptly. Without access to accurate data on trailer locations, fleet managers struggle to diagnose problems and implement timely solutions, resulting in delivery delays. These problems extend to maintenance and service operations, where fleet managers may encounter challenges in scheduling repairs, ordering parts, and allocating resources efficiently. The lack of visibility complicates communication and collaboration among fleet managers, hindering problem-solving efforts. In the absence of centralized data and communication channels, coordination becomes fragmented, and critical information may be lost or overlooked, further delaying problem resolution and exacerbating operational challenges. Fleet managers may face difficulties in implementing preventive measures to mitigate potential problems and risks. The absence of proactive monitoring and alerts for issues such as unauthorized use leaves fleet managers reactive rather than proactive in addressing challenges. 

Lack of Asset Utilization Insights

Fleet managers grapple with significant challenges stemming from the lack of trailer utilization insights, which undermines efficiency and hampers decision-making. One of the foremost obstacles they encounter is the inability to accurately monitor and analyze trailer utilization patterns. Without real-time visibility into trailer status and usage, fleet managers struggle to assess trailer availability and utilization rates, leading to suboptimal resource allocation and underutilization of resources. A lack of trailer visibility complicates fleet managers' ability to identify opportunities for optimizing trailer utilization to improve operational efficiency. Without comprehensive data on trailer usage, fleet managers are unable to identify inefficiencies in fleet operations, such as excessive downtime, hindering their ability to implement targeted interventions to enhance supply chain operations. Without accurate data on trailer usage patterns and historical trends, fleet managers will struggle to utilize all their trailers adequately. This results in having trailers that are overused and trailers that are underused, throwing off maintenance plans. 

Difficulty in Asset Auditing

Without comprehensive data on trailer and asset whereabouts and usage, fleet managers struggle to reconcile asset records accurately, increasing the likelihood of discrepancies and inaccuracies during auditing processes. Without automated tracking and monitoring capabilities, fleet managers rely on manual methods such as spreadsheets, paper records, and physical checks to conduct asset audits, which are time-consuming and prone to human error. This increases the risk of overlooking assets, miscounting inventory, and failing to detect discrepancies, undermining the accuracy and reliability of auditing processes. Without real-time access to location and condition data, fleet managers may struggle to ensure that assets are properly maintained and compliant with industry regulations and standards, increasing the risk of non-compliance penalties. Without accurate and up-to-date asset records, fleet managers may struggle to reconcile asset values, depreciation expenses, and inventory levels, leading to discrepancies in financial statements and regulatory filings. This increases the risk of financial mismanagement and legal repercussions, jeopardizing the financial health and stability of the organization. The lack of asset auditing capabilities hampers fleet managers' ability to identify and address risks and vulnerabilities. Without real-time monitoring and tracking of asset movements and conditions, fleet managers may overlook security threats and operational inefficiencies, increasing the risk of theft, damage, and disruptions to fleet operations. 

The Role of Asset Tracking

Using an asset tracking solution will allow your company to overcome the challenges listed above and others. Asset security is essential. Without it, you lose money and trust. To avoid this, attach an asset tracking device to your valuable assets, like trailers. When you gain visibility of the location of these assets, you minimize security risks. An asset tracker tracks the real-time location of your trailers and other non-powered assets. Since the location information you are collecting is in real time, you can retrieve lost assets immediately. Additionally, asset tracking software has geofencing capabilities that send you alerts when unauthorized movement is detected. In the case of theft, you will be alerted immediately to the situation at hand so you can address it right away. You’ll also have location information to provide to the authorities so the assets can be returned in a timely manner. 

Unexpected problems are a part of business, so there is only so much you can plan for. An asset tracking solution helps you prepare for the unexpected. If a vehicle deviates from its planned route or experiences a sudden halt, the asset tracking tags can trigger alerts to fleet managers, enabling them to investigate the issue promptly and take appropriate corrective actions. Asset tracking enables companies to conduct root cause analysis and problem diagnosis more effectively by providing comprehensive historical data and insights into asset activities and performance. By analyzing past asset movements and usage patterns, companies can identify recurring issues, trends, and areas for improvement, allowing them to implement targeted solutions to prevent future problems from occurring.

Asset tracking technology plays a crucial role in understanding asset utilization by providing companies with valuable insights into how their assets are being utilized across various operational contexts. By tracking your assets' whereabouts at any given time, fleet managers can gain visibility into asset utilization rates and identify opportunities to optimize asset allocation and usage. This real-time visibility enables fleet managers to identify underutilized assets that may be available for redeployment or consolidation and detect instances of asset overutilization that may indicate the need for additional resources or capacity. By analyzing usage metrics over time, fleet managers can identify trends, anomalies, and inefficiencies in asset utilization, allowing for targeted interventions to improve asset productivity and performance. Additionally, by benchmarking asset utilization metrics against predefined benchmarks or industry standards, fleet managers can identify inefficiencies and areas for improvement in asset utilization practices, enabling them to implement best practices and optimize asset utilization company-wide.

Commercial asset tracking provides fleet managers with the tools and capabilities to conduct accurate and comprehensive audits of their asset inventory. Asset tracking provides fleet management with data trails of asset movements, enabling them to track changes in asset location and condition over time. This historical data not only serves as a valuable reference for audit purposes but also helps fleet managers identify discrepancies, inconsistencies, or unauthorized asset activities that may require corrective action or investigation. In times of questioned compliance, these data trails provide proof of compliance to help avoid unnecessary fines and penalties. 

How Asset Tracking Transforms Logistics Operations

Asset tracking revolutionizes overall logistics operations by providing real-time visibility into the location, status, and movement of assets throughout the supply chain. By leveraging advanced tracking technologies, asset tracking systems enable fleet managers to monitor the whereabouts of trailers, equipment, and cargo in real-time, facilitating precise tracking and tracing of shipments from origin to destination. This heightened visibility not only enhances operational efficiency by optimizing asset utilization but also enables proactive problem-solving and decision-making in response to unexpected events or disruptions. Overall, asset tracking transforms logistics operations by improving visibility, efficiency, and responsiveness, enabling companies to streamline operations, reduce costs, and deliver superior customer experiences.

Will You Take the Next Step to Transforming Your Company’s Future?

Asset tracking stands as a cornerstone of modern business operations, offering invaluable tools and insights to propel your company into the future. By harnessing the power of advanced tracking technologies, fleet managers can gain real-time visibility into their assets, optimize resource allocation, and enhance operational efficiency. Asset tracking has the potential to revolutionize the way companies manage their resources, streamline operations, and drive growth. Embracing asset tracking technology is not just about staying competitive—it's about positioning your company for long-term success and resilience in an increasingly complex and interconnected world. Investing in asset tracking is a strategic move that can transform the trajectory of your company and pave the way for a brighter future ahead. Our asset tracking solution AirFinder Everywhere has helped companies transform their current operations and find success through the visibility they’ve gained. To learn how you can achieve this same success in your company, book a demo with our team. 

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Written by Emily Saldivar

Emily Saldivar is a Marketing Specialist for Link Labs and has been with the company since 2020. She has a background in content writing and is furthering the Link Labs mission through social media and other platforms.

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